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Digital Identity

Take a moment and search for your name, or your company on Google. What do you see? This can make a huge impact to your reputation, credibility and effectiveness.
Can people in your network communicate with you online? Can they refer you to others online?

online social media help with credibility

According to one Marketing Sherpa Research, 85% of the people check you out online before doing business with you.

Digital Identity - Key Components:

About Us Page

This is the most important page on your website. Make sure it clearly articulates the value you create for your customers, and what you stand for. The biggest and the most common mistake is that people keep this information on the home page.

Online profiles

Build your profile on popular social media sites and business directories. This will facilitate extending your network in the online world. It used to be that you had your phone number, fax number, business address for people to reach you. Then email address got in the list. Website became an essential part of your accessibility not too long after that. Now your website has taken a whole new dimension rather than being just an online contact point and a brochure. Local listings in Google Places, Yahoo, Bing, listing on Yelp, and your profiles on Facebook, Twitter and YouTube are the good starting points. Also, think about business directories that are relevant for your business and make sure that you are listed on them.

Consistent use of relevant content

Relevant Content Builds Your Credibility

This can be the videos, industry specific news stories, white papers, product info, blog posts, business tips, how-to’s, case studies, testimonials etc. Create the intimacy with your business ambiance, and engage in quality conversations. Regularly updating these popular sites will keep them relevant and high in the Google search results as someone searches your company name. There are ways to automate a big chunk of content distribution and syndication put that to your advantage.

Online Testimonials

Encourage your customers and clients to write reviews on your listings. Search Engine will favor business that have the most reviews. Google Places and Yelp are two sites that customers can write reviews. LinkedIn is another site which will gather client and customer recommendations.

Would you like to learn more about how to build your digital identity?

Email us at Contact@WSIeZeal.com.

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