Integrated Marketing
How many different channels do you use in your marketing?
Do you attend trade shows? Do you do workshops or seminars?
Do you use direct mailers?
Are you trying to generate leads using the search engines and the internet social media?
Or, do you have sales and support teams making direct calls?
All of these will help in achieving the three basic objectives –
- How do I serve my current customers better?
- How can I get more business from my current customers?
- How do I get new customers?
However, the keys to success of the marketing program are how well all of your marketing tools are working together for you. How do you leverage the one for the effectiveness of others?
The internet provides unique opportunity to tie all of these marketing pieces together. Use web site as launch pad for initiating all different marketing initiatives. And then have people to do something on your web site – once you get in front of them using any marketing avenue. This will help you in building your prospect “eco system”, and will help you in achieving your Tipping Point.
Use analytics to measure effectiveness of different avenues. Google Analytics is a very comprehensive tool that can help you with a lot of insights. Call us today if you would like to learn more about it. Here is one very interesting blog from Google on analytics.
Also, think about all of your touch points with the target audience - business white papers, brochures, presentations …etc. How consistent is your message with all of these different communication avenues?
E-mail Marketing and Social Media
Isn't it always a lot easier to get more business from the people that you know of? E-mail marketing provides the least expensive and the most effective marketing tool to convert your leads into customers, and gain more business from the current customers.
The objective is to give value add educational information to your circle of influence. Education and establishing your thought leadership are critical for success of the e-mail marketing program.
Now, the internet social media gives you additional opportunity to make the e-mail marketing even more powerful. Combine social media tools with e-mail marketing, and maximize the returns on the investment.
LinkedIn for your Business - Webinar
Do you use LinkedIn for your business networking? LinkedIn has proved to be the fastest growing network for professionals. LinkedIn provides you an effective way to network with your customers, channel partners and prospects.
Would you like to learn more about it? Sign up for our seminar using the link below. One of our experts on this topic will explain how companies are using LinkedIn to find new customers and build stronger relationships.
Topic: LinkedIn: Networking and Lead Generation tool in 2010
Date: Thu, Feb 25, Time: 10:00 AM - 11:00 AM PST
Register: https://www1.gotomeeting.com/register/500906464
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