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Content Marketing Strategy

Would you be interested in new avenues of generating leads?

Have you considered synergizing initiatives between supporting your current customers and cultivating relationships with prospects and converting them?

Do you feel pressure to cut down your marketing budget and still have the visibility and exposure to your target audience?

A content marketing strategy can help you with all of these. With the advancement of the Internet, many new marketing channels have become available to both business-to-business (B2B) and business-to-consumer (B2C) sectors that help develop new ways to generate leads.

Content Marketing – How does it help?

Word of mouth using the internet and social media

Expand your “word of mouth” by making the most out of your network with less time and resources.
Augment your internal channels by cultivating relationships.
Pull targeted prospects to you, and generate leads.
Build online credibility through public relations. When done correctly, a solid content strategy serves as a PR initiative. Cultivate your brand value.
Integrate social media into your marketing strategy.

Content Marketing – How does it work?

Publish and syndicate content that is valuable, interesting and entertaining on the internet and many of the social media sites that are available today. Focus on creating optimized content that is specific to what your target audience is searching for.

Segment your target market into different personas. This could be based on geography, different demographics, age group, different target industries, or different use cases for your product or services.

Understand the needs of each of these personas.

Identify the information that would add value to your target audience in each segment.

Provide the information that would fulfill that need.

Channelize the information using the marketing channels suited for your customers.

Include a clear “call to action”. What do you want your readers to do?

Content Marketing – Where do I start?

In-depth competitive analysis. Understand clearly how your competition is doing, and use it to your advantage.

Understand the business potential, discover the constraints that are stopping you from realizing it, and then see the key enablers that will help you get over those constraints. There are a range of market research tools available to help do that. Use our Internet Business Analysis, it will give you an accurate assessment of what you would need to do.

Implement a Go-To-Market plan based on real data. Weave in relevant channels such as search engines, social media, email marketing, and search and display advertising in the plan. Leverage the opportunities to create synergies with both online and off-line marketing channels - TV/radio advertising, magazine ads, coupons, trade shows, for example.)

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